SEO is the abbreviation for Search Engine Optimization, which is a marketing technique where we aim at increasing the websites visibility on result pages of popular search engines like Google, Bing, and Yahoo. When you hit relevant keywords on the search bar, the link to your website should appear as higher on the page as possible. These search engines are supposed to be unpaid and natural, i.e. organic. They do not charge you anything for advertisement of your site. We can achieve this by understanding how search engines operate. Then we may add smooth and catchy elements on our website accordingly. SEO is not only about the front-end where you may put keywords that are prone to be searched more by internet users, or images of maximum relevance which will attract more traffic from these organic search engines. You can do that if you have knowledge of HTML, CSS and JavaScript. It is also related to the back-end which determines what other stations over the World Wide Web have trains/ links to your website. On this basis, SEO is classified into on-page and off page types. It is all about, how accessible can you make your site.
You can always pay a small amount have ads of your website on various social media or other crowded places on the internet. But the original user base will always come from the people looking for links on the main search engines like Google. Google is the master of the internet. Everything you do on the net mostly starts from a search on Google. It streamlines your search and provides results accordingly. So, the key to good website-building is to find a place with a high priority on the databases of such search engines. After all, there are millions and billions of web links that search engine can provide a user concerning the few words he has hit on the search bar. However, choking your website with keywords and taking advantage of loopholes in the weak search engines, who rank by the quantity of word-match, is negative. It is considered as Black Hat optimization.
But SEO is not a way to escape from other digital marketing techniques. It is something to compliment other cost-implementing processes. SEO is a continuously running process. It is a constant race to maintain or improve your rank in the search engine database.
SEO involves some degree of content development that cannot be infected with plagiarism. That solves no purpose. And the most common mistake we do is suffocating the site with keywords. Neither can you expect, overdressing your website in visual content, to work. I do not think excessive glamour show will attract the attention of efficient search engines. SEO concentrates more on quality than quantity.
As is evident from the comic strip, the background link network overlay has to be genuine and in perfect quantity.
Code optimization is a comparatively complex aspect. Experts have to probe deeper into the algorithm of search hits. The fundamental thing coders do is make sure the pace of the website is optimum. Like I said before, it’s race. If your site does not present itself in fully loaded form before the search engine, some other will and hence attain a higher priority. You cannot have a slow website.
Overall, SEO is not easy. You might find free online courses on the same on Coursera or other equivalent websites. But search engine optimization requires a lot of time and commitment. Some organisations offer SEO services but you need to have a fundamental knowledge of it so that you can figure out if the service provided does legal and proper optimization for your website.
