General Perspective: –
The general trend which is noted in Indian market is, people, buy a phone of 15000/- rather buying a phone of same, as well as better featured phone under 12000/-. Where we are taking the two general examples of a nowadays, i.e., is Moto G4plus and the Redmi3. The general trend is people choose Moto over Redmi3. Redmi3 is 3000/- cheaper as well as sports all the same qualities, but people say “it’s a Chinese company why to trust them.” So, guys, this article is to show the world a mirror which will result in the unveiling of the truth.
Why you choose a branded product? Why we always see the brand importance? Is the status in the society is the main reason behind it? Now the reader is careful. If someone is buying a smart phone under 15000/- then you come in a low category. Everyone wants the best which they can get in minimum budget. So why to choose a phone which is some bugs costlier to a phone whose performance, battery, UI, and looks are better. Why compromise?
The main reason behind this misleading ideas and trends is that Xiaomi is a new company in India and it also happens to be a Chinese company. Because of these two reasons, it was always the second option. The third reason which can be said was most of the consumers blindly say “if some malfunctioning occurred then? Who will take the responsibility”.
So, readers, this article is devoted to prove the existence and to eradicate your preoccupied minds. The following points will one by one diminish the ambiguity:-
1) A Chinese product: –
Dear readers if you try and recall the other companies such as Lenovo, Moto and more of them then the manufacturing of this product also take place in china. Whereas this company is one of the most renowned companies in China. This company has set many records in China as well in the international market. For example –
A) 26.11 million Mi phones sold in H1 2014: –
On July 2014, Xiaomi CEO announced that the company sold 26.11 million phones in the first half of 2014. It’s a 271% worth on the phone sales and 149% growth in the revenues as compared to the last in 2013.
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B) Xiaomi ships 19 million smart phones during H3 2014.
Xiaomi has crossed and even broken many records built up in years. The company has proved its presence and has made everyone realize its importance in the market by shipping 19 million smart phones during the year 2014.
C) Xiaomi ranks 6th most admired company in fortune China.
Xiaomi is paving its path towards the ultimate dominance in the market of smartphones. Xiaomi ranks 6th most admired company in Fortune China. Which proves the same.
D) Mi 3 ranks 7th on most searched device of the year in INDIA.
After many moderate and “nice” phones Xiaomi released mi3 which broke many records in the field of the smartphone. One of the best accomplishment of which is, its 7th most searched tech device of the year 2014.
E) Most talked topic on Facebook “Xiaomi enters in India”
Xiaomi’s coming to India was one of the most talked, discussed and shared the topic. It entered the market by the launching of mi3 which was also the flagship device of the same. Afterward, Xiaomi also introduced many accessories in the market which were also very appreciable as well as demanded.
F) Xiaomi rises to no. 3 in global smart phone market:-
Xiaomi has earned its No.3 rank on the global level just after four years of its establishment. It sold 5.7 million sets in 2012, moving on, 18.7 in 2013, 11 in the first quarter and finally 15.1 in the second quarter this year. All these small achievements contributed and gave a massive success, i.e., 3rd rank on the global level.
2) Blinding saying “No help centers”:-
Most of the public thinks that if their smart phone malfunctions then what will they do, who will take the responsibility. But guys Xiaomi’s service for the smart phones is also very splendid and helpful. Yes, there are a less number of outlets across India, but there are service centers in most of the metro cities. For Xiaomi’s customer service it won “the National best voice of China in 2014.”
