During the last year, there are some stories in the social media that created rumors in the market. Some of which are the following –
• Twitter after its breakdown during the last year has increased its twit characters limit from 140 to 240
• Apple announced their strategy of altering the way we interact with our Smartphone devices.
• Facebook had provided Instagram those features that attracted the Snapchat user to Instagram.
In the upcoming year, social media is going to change the experience of the user to a great extent. They are going to make interruptions or modifications by making some extraordinary advancement in technologies. The social media has very high expectations from those technological because when they are introduced in the market, all the standards related to social media will change completely. We are saying this because one of the great philosophers has remarked that when one idea comes forth other start thinking and many more ideas comes in their mind; it works as a base to the number of new ideas which comes out of it as a building.
Whatsapp Business App By Facebook
Facebook has given a gift to the small scale business on 17th of January 2018; Facebook has announced the Whatsapp business app for the small businessman. By making this announcement, Facebook has provided a better way for the small-scale businessman to promote their business efficiently. This will be very helpful for the small businessman.
The Whatsapp business application is available in the Google Play store. It is free and unpaid for now but after some time, it will work on subscription. For now, the app is available for download in UK, Mexico, Indonesia, Italy, and US only. It will be launched in other countries also afterward. It is meant for small business only, for now, this app is available in limited regions.
Its global role is dependent on the success of apps in the regions over which it is launched. This will make the small businessman communicate with the customers in a simplified way on the popular messaging platform. Before its launching, the app was tested with the sites like BookMyShow and MakeMyTrip. For now, it will be only available for androids, but in the coming weeks, the company will have its versions for other operating systems too.
Time To Think For The Leaders Of Twitter
In 2017 Twitter has suffered the lowest turnover of all time and been proved as the most disappointing year, as Twitter fails to increase the number of users. In fact, there is a gradual fall in the count of previous users for twitter2017. If compared with other social-media-networking-sites then it can be understood that even Facebook, LinkedIn and Instagram all have more social media followers than twitter last year.
The worst came to twitter when loses the copyrights of live streaming of NFL to Amazon which is a newcomer in the market, this is the thing that can happen to twitter. If we study the reason behind the declination of Twitter than we come to know that they never tried to go with the trends going in media they have not updated their application regularly, and when they did so, there are no major changes in their policies.
In 2018, it is the time for leader or head/chairman of the company to think about the future of one of the most trending social network at his time. It is likely that the leaders of Twitter will target to think about how the platform operates. There are many possibilities that the leaders will think about selling the company to private investors or there may be possibilities that changes will take place in the application.
In the last month, the leaders of twitters announced that in 2018 there would be changes taking place on the platform of the company.
Augmented Reality
About five years ago when Google introduced a very advanced and unique technology which was named as AUGMENTED REALITY (AR). To use this, Google came out with a pair of glasses which are known as Google glass through Google has promised to bring the era of AUGMENTED REALITY and stated that these glasses will alter the way of interaction with each other. But due to some lags it becomes the flop idea, but now the number of companies has entered in the market with the concept of AUGMENTED REALITY; the list of the company includes some big name like Facebook, Google, Snapchat and other companies too. After the success of VR, now 2018 can be the year for AR to take off finally.
Now let us tell you the meaning of AUGMENTED REALITY-
We can say that it is the other form of virtual technology, in this technique a computer-generated surrounding created which is exactly same as your surroundings. That is, a virtual scene is being made by connecting another virtual surrounding with the surroundings around you which seems so real that one cannot tell the difference between the virtual and the real world. Applications related to AR are available on the internet if you search augmented reality on the internet. In this century reality has many uses in the field of robotics, gaming, military training, educational field and many more.
Conclusion
In this article, we have described only a few technical trends of social media; there are lot more technologies which are going to be introduced in the market in the year of 2018 which are going to have a big impact on social media and will change the whole social media experience.
