Have you ever wondered why most of the people state that mobile is the future of the automobile industry? If not, then you should surely go through this article to know what the reasons behind this are!
Just the way humans have evolved in these thousand years, the automobile industry has seen a revolution with numerous innovative accessories. Every new invention is the teeny ray of sight to the vast future of the industry and India’s automobile industry is expected to be on the top in the next few years as it is one of the largest on today’s global map. But the question still arises that how this small gadget, mobile is changing the humongous auto industry?
The reason how mobile made the automobile revolution
If we look back in our history, we will realize that the automobile industry has changed a lot. It is obvious to know that there is a vast difference between the first car invented and what we drive today. However, not only the industry has changed but the customers also!
Mobile does not only play a very crucial part in our lives but has completely changed the auto purchase process in the trending auto industry. People spend half of their time just surfing on the internet. It is now when people search for their desired car on their phone rather than hunting it in every possible showroom. From the initial time of researching the top brands to comparing rates of the bests, customers now just depend on the small gadget to steer them through every crucial step of the car-purchasing procedure.
These days, we don’t have songs on CDs and DVDs, but we connect our mobiles with the car. Vehicles are now skilled enough to access the external and accessible information and data in your phone, which is extremely helpful for the masses to analyze about the shortest or the longest roads, traffic data and the time also. The latest four wheelers work almost like a smartphone which makes me wonder what the future holds for us and might be possible that in our future, our cars will suddenly change into ‘TRANSFORMERS’!
What has Mobile still not unveiled, which is there for the auto industry?
Once the mobile technology becomes powerful enough for the industry, its progress will never stop. Some vital information like route, current speed, weather, traffic, locations shared by the device can be immensely helpful to avoid accidents, parking issues, and traffic jams. The new and unique properties and services have somehow improved the work efficiency and the productivity of the employees which is assuredly a boon for the work environment.
Who knows someday someone will invent the car which doesn’t need a driver at all and can be automatically operated just by a Smartphone!
The reason behind ‘How mobile is building the future of the automobile industry’?
1. Mobile is a vital device to influence how people shop for automobiles: According to reports, around 95% of the auto consumers start their research on their product on the internet. And the most amazing fact is, six out of ten car buyers enter the auto market without any clue of which vehicle they want to buy. These buyers get a better and clearer picture when they surf online.
It is a clear indication that there is always a golden opportunity for all the brands to interact and connect with in-market buyers at the initial stages of their shopping process and make a space in their mind.
The google surveys give the auto industry a very understandable context of buyer’s mobile browsing behaviors and what they are looking for in the market. According to reports, the maximum auto shoppers surf the internet to find the answers to the following listed questions:
Is the desired automobile right for the person?
Can the person afford the automobile?
Which is the best place or brand to buy the automobile?
Is it a winning deal for the person?
Automobile companies can help the shoppers during these initial stages by optimizing their content and delivering digital marketing campaigns at the much needed time which includes showing them some glamorous images, dealership location information, pricing offers or anything in they prefer.
2. The automobile companies can give more customized and hyper-local marketing to their customers with clear and better reports from these gadgets: Reportedly, the top internet searches mostly includes locations or “near me” questions. Therefore, it is very essential for the auto dealers to merge these mobile insights with offline in-market profiles so that they can identify the people who are located nearby their reach and can give proper offers to drive foot traffic at dealerships at the very right time
The combination of the world of gadgets and the world of masses via mobile location also help the companies to get to customers and optimize offers to their audiences, at the needed places and time. It is extremely crucial for the brands to know the digital way of how their buyers are connecting with their retail location so that they can directly send notifications and messages about personalized offers to the right audience. Reportedly, shoppers are ten times more influenced and attracted by digital offers than they are by printed offers.
3. The mobile links is an advanced way to precisely measure the success of auto brands: These days, the companies connect with every consumer through a one-to-one mobile link through their mobile device IDs. The brands can also find all the mobile phones which are nearby their retail’s location with geofenced listening. The brands can interact and connect with them at the very beginning of their purchase process so that they can easily track their customer’s movements and interests.
It is now easy for the auto companies to precisely and accurately measure the sale match back and foot traffic through the survey reports. The table on how digital marketing is influencing the masses for their in-store visits and sales gives them a clearer picture of what works in the real world and what doesn’t.
According to reports, 58% of auto buyers state that for them, mobile will be the only device they will prefer to use for all their vehicle researches in the future. And 62% of them say that if it is possible for them to complete the entire vehicle purchase process online, then they would opt for it.
All these reports show us that it is the time for the all the automobile brands and companies to start planning for the future, as consumers are now shifting from the showroom to the “online mobile research room.”
