Content after being created needs to be marketed. Content marketing software automates the process of publishing, tracking, and creating content related marketing campaigns. Here, let’s discuss the top 10 best content marketing software.
1. Outgrow
Outgrow is a content marketing platform developed by a company of the same name. It is an application that provides the platform for the marketing of content. The topics are e-commerce, content marketing, general marketing. They also have resources like e-books, courses, checklists, how-to blogs, marketing automation, and webinars-on-demand. The rating stands at 4.9 out of 5 in Capterra.
2. PathFactory
PathFactory is a platform developed by PathFactory Technologies. The features provided are true understanding of content performance, connect content consumption to revenue, increase content-per-click. It provides services for demand generation, marketing operations, marketing leader, website owner, content marketing, website owner, account-based marketing, and virtual events. The rating is 4.8 out of 5 in Capterra.
3. Serpstat
Serpstat is a growth tool developed by Oleg Salamaha in 2013. The features offered are keyword research, search analytics, advertising campaigns, adverting analytics, content marketing ideation, competitor research, stats for the top pages, rank tracing, market intelligence, on-page audit, reports & infographics, API, universal search results, and backlinks analysis. The rating is 4.7 out of 5 in Capterra.
4. StoryChief
StoryChief is a software developed by a company of the same name in 2016. The benefits offered are unlimited stories & social media posts, unlimited campaigns, custom integrations, personalized onboarding program, dedicated account manager, dedicated customer success manager, SEO content creation, collaboration, social media management, writing assistant, editorial briefs, multilingual, version history, campaign planner, content marketing calendar, white-label reports, marketing performance insights, smart content lists, scheduling, content recycling, and email marketing distribution. The rating in Capterra is 4.7 out of 5.
5. SEMrush
SEMrush is a platform developed by SEMrush Inc. in 2008. The features provided are social media management, on-page SEO, keyword research, link building, local SEO, rank tracking, content marketing, content creation & distribution, content optimization, content marketing analytics, market analysis, competitor analysis, paid advertising, advertising services, PPC keyword research, & website monetization. The rating in Capterra stands at 4.6 out of 5.
6. Contently
Contently is a tool developed by Contently Inc. in 2010. The benefits offered are data-driven content strategy, intelligent content marketing, premium creative network, document content goals & audience personas, SEO keywords, social listening, track & repurpose content across channels, align campaigns, field pitch requests, connect with expert contributors, optimize content, increase production efficiency, and push content to important channels. The rating is 4.5 out of 5 in Capterra.
7. BuzzSumo
BuzzSumo is a software developed by BuzzSumo Ltd. in 2012. The features provided are content discovery, content research, find influencers, monitoring, API, active feeds, trending topics, discover by time period and content type, advanced operators, crisis alerting, digital PR, influencer marketing, video marketing, and competitor intelligence. The rating stands at 4.5 out of 5 in Capterra.
8. Percolate
Percolate is an application developed Percolate Industries Inc. by in 2011. The benefits offered are content production workflow, kanban boards, integrated asset management, marketing plans, campaign production, manage content in action, understand marketing’s impact, do it all at enterprise scale, and 24/7 tech support. The rating in Capterra stands at 4.2 out of 5.
9. Conductor Searchlight
Conductor Searchlight is a platform developed by Conductor. The features provided are the discovery of customer needs, creation of winning content, optimization of website, measuring impact, strategic support, expert strategy, a skilled helping hand, world-class support, search marketing, content marketing, product marketing, demand generation, and Business Intelligence. The rating in Capterra is 4.1 out of 5.
10. Mintent
Mintent is a software developed by Greg Marlin and Ryan Sadler in 2012. The benefits offered are editorial calendar, automated workflows, asset library, collaboration tools, strategy, conversion links, real-time measurement of engagement, branded short URLs, channel tags, influencer marketing analytics, and site audit. The rating in Capterra is 4 out of 5.
