Remember the days when brands used to pay hefty money to get their ads featured in newspapers? The newspaper advertisement has now been replaced with digital advertisements and social media marketing. One tinkering question remains is how you can make the most out of your marketing strategy. You can shape your marketing strategy by tapping the emerging trends in the world of marketing such as engaging content, conversational chatbots, voice search optimization, metaverse, and many others. Here is a list of the latest tech trends reshaping the world of marketing in 2022that marketers should keep an eye on in:
1. Conversational Chatbots And Artificial Intelligence
According to the State of Conversational Marketing report by Drift, approximately 42% of consumers use conversational AI and chatbots when making purchases. The interesting point to note is that despite the popularity of chatbots among consumers, most small business owners as per the survey do not use this technology. The sophisticated conversational AI is responsive to customer queries at any time of the day or night and requires less human intervention.
2. Cloud-Based Marketing
Cloud-based marketing refers to the movement of marketing tasks to the cloud which includes content management, email marketing, and customer relationship management. Why do we need cloud-based marketing? As a marketer, you can access the data from anywhere in the world and the cloud-based marketing tools are cheaper and require less infrastructure than the traditional tools used for marketing.
3. Privacy Marketing
You cannot ignore privacy when marketing your brand to your customers. The increasing awareness of privacy among the customers has made brands like Apple include privacy marketing as an important part of their overall marketing strategy. Nowadays, brands are accountable for how they collect data and what type of data they collect about their customers. Privacy Marketing can also help you stay ahead of your competitors and shows the genuine concern of a brand towards the privacy of its customers.
4. Short-Form Video Content
Any idea how TikTok transformed itself into a giant marketing platform? The engaging short-form video content of TikTok has helped it generate revenue of more than $11B. Why are short-form videos gaining popularity? Blame it on our brains as they tend to be more responsive to instant video forms of content. This secret sauce is not just restricted to TikTok but is also being leveraged by other social media platforms such as YouTube Shorts and Instagram Stories/Reels.
5. Micro-Influencer
Social media fatigue and a lack of trust in influencer-led endorsements have opened an opportunity for brands to leverage micro-influencers. Who are micro-influencers? Micro-influencers have about 1,000 to 100,000 followers but with a stronger engagement with their audience. These influencers have seen an increase in engagement rates by 130% on average. The good thing about micro-influencers is that they are affordable, and can produce content quickly.
6. Search Engine Optimization
SEO and keywords strategy continue to dominate the marketing trends in 2022 with the Google Page Experience Algorithm slated to launch in March 2022. Do you want to secure the top position on Google search results? You need to make sure your content engages your customers. You can also use Google Search Console, PageSpeed Insights, and Chrome User Experience Report which will help you assess the security and performance of your pages.
7. Native Advertising
Did you know that 53% of people prefer native ads? Native advertisement is designed to promote a brand, product, or service and is likely to witness growth in 2022 as well. Sponsored posts are also a good way to enhance the social media experience of the customer. What is a sponsored post? A sponsored post is high-quality, exclusive content which is made by a third party and sponsored by a brand. Another way to engage your customer is to promote an organic post. You can take a specific piece of content such as a blog article or a post on Instagram and promote it to a bigger audience through paid content.
8. Voice Search
Voice search helps your customers find your website easier, especially with the growth in voice services such as Microsoft Cortana and Google Assistant. Why do marketers need to adapt to voice searches? It currently accounts for 20% of mobile searches which is expected to grow in the future as well. Voice Search can also give you a competitive edge which can help you stay ahead of the curve.
9. Metaverse
This is one of the most talked-about trends in marketing in 2022. Metaverse lies in the conjunction of artificial intelligence (AI), virtual reality (VR), and augmented reality (AR), leading to an immersive 3D experience that blurs the line between the physical and the digital world. The interactive ads allow the users to feel the experiences without buying those experiences. Hear about gamevertising? It is a term used to define the use of gaming to advertise your products.
10. Socially Responsible Marketing
The relationship between the brands and the people has changed significantly with people now becoming more aware of how brands treat their employees and customers. Why do brands need to be socially responsible? We love to buy products and services from those brands that are socially responsible and environmentally conscious. Many fashion brands are featuring diverse and inclusive models as their brand ambassadors embracing the trend of being recognized as a socially responsible brand.
Enjoying the article. Do like and comment on Disque.
