One of the many reasons YouTube’s popularities has skyrocketed over the years is its simplicity. It’s incredibly simple for content producers to reach a large audience on YouTube. There is a variety of content available as a result. YouTube, therefore, has everything, including endless beauty tutorials, product reviews, gaming channels, and hours of unboxing videos. You’re sure to find at least a few YouTube channels that interest you among the millions available. Let’s just say that everyone can find something on YouTube. YouTube cannot be stopped. Without even counting the visitors who do not register or log in to an account, it sees over two billion logged-in users each month. Because of its popularity, new and changing YouTube video trends appear frequently. Consequently, following these trends will help you keep up with the larger YouTube user base, whether you’re a casual user or a YouTube creator.
1. YouTube Shorts
Short-form videos have replaced longer ones as the most widely used form of entertainment, thanks to TikTok. It’s so simple to become addicted. Who among us hasn’t wasted hours by endlessly scrolling through videos? Shorts were introduced by YouTube in the U.S. in March 2021, and since then, the platform’s larger user base has adopted them as a trend. Shorts, which can last up to 60 seconds, are posted on the specific “Shorts” tab by creators rather than on their regular channel pages.
2. Community Engagement
Anyone who has been a YouTuber for more than a few months is aware of the value of a strong community. The key to development is community involvement. Popular YouTubers have recently started including “subscribers decide” videos in their regularly scheduled content. The creators of these videos base their decisions on the findings of subscriber surveys. Several well-liked “subscribers decide” video types include: Subscribers choose my clothing What game I play is decided by subscribers Choose my meals for a full day. Even though their preferred creators have millions of subscribers voting in their polls, these videos let viewers feel connected to them.
3. Immersive Shopping
You have engaged in “immersive shopping” if you have ever watched a YouTube video that convinced you to buy a certain item. This YouTube craze consists of a variety of videos, such as “hauls” (in which YouTuber models recently bought goods), “shop with me” experiences, and gift guides. According to a recent study, 80% of online buyers found the product they intended to purchase in a YouTube video. Shops frequently run out of the items they feature when these videos go viral, which has a significant impact on consumer shopping trends.
4. Unskippable Ads
Before a video starts playing, YouTube is silently testing a new feature that forces users to watch five ads that cannot be skipped. On September 8, YouTube responded to a user’s complaint about having to watch five ads via its official Team YouTube Twitter account, where it posts updates. “Hmm, considering that bumper ads are only up to 6 seconds long, this might occur with them. If you’d like, you can use the send feedback tool on YouTube to send feedback directly.
5. Enhancing Supervision Functionality
Under supervised accounts, parents can select a specific content setting to limit full access to videos and music that kids under 13 can search for and play. Additionally, they can choose which features, default account settings, and advertisements they want their kids to see. To better assist parents, YouTube announced in January 2022 that these supervised accounts can now access the video-sharing service on compatible smart TVs and other devices, including smartphones, laptops, computers, and tablets, as well as through a web browser or as an app. Both the website and the app for YouTube Music are accessible to kids with supervised accounts. Additionally, in the US, parents with supervised accounts are permitted to use Google Assistant-enabled devices to access YouTube, YouTube Kids, and YouTube Music.
6. 360 Video
Welcome to the Metaverse. Along came 360-degree videos, also known as immersive videos, which let viewers turn their screens completely around or use a VR headset to view a landscape. Many individuals believed that the 360 would be the upcoming big thing when it first launched. It didn’t gain popularity until 2020 when the pandemic made pretty much everything impossible. Additionally, the popularity of VR has grown over the past two years, which has resulted in an entirely new wave of 360 content. It’s significant to remember that not all video editing programs support 360-degree editing. As a result, many YouTubers use Power Director 365, a program that makes it simple to cut 360-degree videos, to create these videos.
7. Improving YouTube Studio Editor
YouTube updated its Studio Editor feature in February with a few optimizations to better assist video content creators. Users can now easily add video end screens, info cards, audio tracks, and thumbnails to their videos. Videos can also be cropped and blurred appropriately. This improvement aims to speed up the video editing procedure for the relevant YouTube channel.
8. Empowering Subtitle Editors
Subtitle Editor, new channel permission in YouTube Studio, enables creators to assign the task of creating subtitles for their channel to others, claims YouTube. The access for Subtitle Editors was improved in April with a few changes. Creators can give authorized individuals access to add and edit subtitles to their videos. They can also change subtitles for videos that are initially set in a default language.
9. Gaming
You might not realize how common this genre is on YouTube if you’re not into video games. Over 40 million gaming channels are currently active on the website. Now, playing video games is not a new trend, as evidenced by the fact that, in 2020, users watched more than 100 billion hours of gaming content, which is double the number of hours watched in 2018. However, it’s also a trend that shows no signs of abating any time soon.
10. Increased Strictness
With a new optional setting in YouTube Studio, you can moderate potentially offensive comments on videos as a creator. You can hold more comments for review in the optional “Increase strictness” setting, which is especially useful for channel owners who discover potentially offensive content and want to steer viewers away from it.
