Social media platforms are more than just apps and entertainment platforms. They have redefined the marketing and influencing worlds more than once. By standing at the forefront, social media influences most of the decisions we make in our daily lives. Social media platforms like Facebook, TikTok, Instagram & more are the arenas through which celebrities and brands interact with their fans and consumers. They can connect, engage, and truly grow along with their audience. Here are the top 10 social media platforms that have reshaped how celebrities engage with their fans.
1. Instagram
Instagram is the most widely used social media platform for sharing photos and stories. Through visual media, it is a hotspot for celebrities to share news and exciting behind-the-scenes! The rise of Instagram has effectively increased many popularities by equal amounts. Celebrities like Jennifer Aniston broke the platform by joining and creating a rush of followers, creating fan accounts to support them. Because of the platform’s user-friendly interface, celebrities have additional ways to interact with their fans, such as by live-streaming news. This direct engagement creates intimacy between fans and celebrities as they can interact through comments, donate through filters during live streams, and more.
2. Twitter
Twitter provides a platform for contextual, interactional, and informational exchange. Twitter uses an algorithm that enables music enthusiasts to find more musical artists and book lovers to find upcoming writers. It creates engaging communities that can form groups and support their idols. Celebrities can share their daily life and interactively communicate with their fans via two-way communication tools, such as comments, and celebrities can establish a close relationship with fans. All this engagement through social media helps celebrities develop their unique personas, promote their brands, and increase their fanbase.
3. TikTok
TikTok’s unique 15-second reel feature took the internet by storm and created a new way in which anyone can become a celebrity. TikTok’s Chinese parent company, ByteDance, owns various online video properties. It combines these data sources to train its sophisticated Artificial Intelligence systems. TikTok has a homepage that features a ‘For You’ page. The app provides content creation tools that help users record, edit, and soundtrack their clips. It has reshaped how celebrities engage with fans by changing the communication medium to short videos featuring dance choreographies.
4. Faverou
On Faverou, celebrities can engage with fans by sending them personalized video shout-outs on special occasions like birthdays, anniversaries, and more. Faverou signs up known celebrities on its platform, and fans can visit the website anytime to book the celebrity of their choice for a personalized video shout-out. Additionally, fans can choose which hobbies they want the celebrity to use as the basis for the film by sharing them. The celebrities can then make the video and share it with the fans through Faverou. Faverou has figured out a way to narrow the barrier between fans and celebrities.
5. Facebook
Facebook is a platform that consistently focuses on improving the engagement between fans and celebrities by concentrating on creating a safe space between communities. It’s also most likely one of the first platforms that let fans and celebrities interact with each other. It has achieved this by creating a user-friendly platform where celebrities can upload daily updates and share snippets of their personal lives with their fans. Fans can find other celebrities that they might discover fascinating by interacting with communities.
6. Snapchat
Snapchat has revolutionized how we communicate on social media by introducing snaps and streak features. It closely represents beauty brands and influencers’s ideals by promoting ‘the image’ culture in its users. Using filters, increasing standards on how to look, and more. It has fostered a way of life that aligns with beauty brands’. So, it became the ideal platform for beauty brands and celebrity spokespersons to engage with users. It uses innovative techniques like creating and launching new features that also act as a unique method of engagement between celebrities and fans. For example, when Selena Gomez launched a heart-eye filter to promote her new song.
7. Twitch
As a streaming platform, Twitch provides many unique ways for celebrities to engage with their fans. All devices, including iOS, Android, and PC, can effortlessly access it. It is free to access, and you can immediately follow your favorite star streamers after you sign up. On Twitch, there’s more than one way to interact with streamers. You can show your support during live streams in the live chat or by subscribing to the streamer’s channel. Choosing subscriptions opens up various perks for the followers, like special chatrooms and customized stickers. Lastly, there are donations as well.
8. Clubhouse
The clubhouse app was a hit with users because of its easy-to-use interface and access to celebrities like CEOs and thought leaders. It was hyped on Twitter by the CEO of Tesla, Elon Musk, which led to it becoming one of the most downloaded apps overnight. Many celebs, entrepreneurs, and politicians can access the app to discuss diverse topics. Clubhouse is an invite-only audio app. You can only download it if a friend sends you an invite link. This feature helped create an air of exclusivity for the app users. Throughout 2020 & the beginning of 2021, Clubhouse was the place for all trending conversations, insightful discussions, and general business advice.
9. Discord
Starting a Discord server is a good strategy for any brand/celebrity with a community-oriented goal. Discord is a community-oriented, voice-over IP (VoIP) application available for iOS, Mac, Android, and Windows. It enables you to establish a community and promote interaction among the participants, which raises their level of engagement with the company. An user can create a private or public server for communication with colleagues, friends, or other fans. These servers have private and public text or voice channels for communication between the members. They also allow community-specific promotional opportunities, give automated content updates for the community, and create a safe space for general interest channels for audience banter. Discord actively evolves with social media trends while retaining its unique server features, which gives it an excellent edge.
10. Pinterest
Pinterest is the second most used visual media engagement app for fans and celebrity engagement. The engagement on Pinterest is through The total number of engagements on your Pins. It includes saves, Pin clicks, outbound clicks, carousel card swipes, and secondary creative (collections) clicks. You can also share new, relevant images for inspiring content. Create video Pins, especially of the step-by-step or how-to variety. Encourage reactions, comments, and photos to increase your engagement with your followers. It nevertheless uses a unique approach to promote celebrities to a broader audience, even though its primary purpose is not to facilitate interactions between celebrities and their fans on social media.
