It is necessary for you to know what KPIs are especially if you own a website. SEO KPIs involves checking your website regularly to identify what all is working and make necessary changes.
Key Performance Indicators(KPIs) are metrics that monitors and evaluates a website’s SEO performance. Businesses can utilize KPIs to track their team’s performances. It also help stakeholder understand whether their SEO strategy is successful. KPIs helps companies to identify their target audience, time spent by each visitor on the website, their reactions, and evaluate returns on investments.
Without KPIs, businesses would find it difficult to measure their SEO performance and make necessary changes to improve it. KPIs are a form of report card that highlights your website’s key performances and areas where improvement is needed. It helps you to take timely actions even if there’s any minor issue. It also helps im improving your website’s ranking. A website with highest ranking is more likely to attract large number of visitors.
You can track KPIs with tools like MonsterInsights and Google Site Kit. You can use these tools to view your website’s SEO reports such as the site speed, keywords, number of clicks on a website, and more. You can also utilize Google Analytics 4 and Console to track your SEO performance reports.
In this article, we shall discuss about the Top 10 SEO KPI’s you can utilize to track your website’s SEO performance.
1. Search Visibility
Search visibility is an SEO KPI that tells you how viewers search and identify your brand in the Google search bar. Search visibility defines the number of times your website appears in the search result. To check your organic search visibility, check for the“Impressions” option under the “Search results” report in Google Search Console. It will help you identify the number of people who have viewed your website for specific keywords. Google Search Console offers a report specifying the number of times your website appears in the search result for a particular keyword.
2. Keyword Ranking
It is essential to identify keywords relevant to your website’s ranking. You can track your keyword ranking through tools like Semrush and Ahrefs. The proper set of keywords would help improve your website’s visibility in search results. You can also check your keyword ranking in Google Search Console. Check for “Search Results” in the Google Console dashboard, select “ Average position,” and view your keyword ranking.
3. Conversions
Conversions specifies the actions visitors take on your website, such as subscribing to a service or placing an order. Tracking conversion rate helps to measure the effectiveness of your marketing campaigns. You can track conversions in Google Analytics 4. Check for Reports in the Google Analytics dashboard, then select Engagement options followed by Conversions. Identifying conversion rates will help you understand the effectiveness of your SEO efforts.
4. Customer Lifetime Value
Customer Lifetime Value predicts the total amount of profit a business expects to earn from a single customer over some time. It showcases the lifetime value of each visitor you convert into a customer. CLV helps you to make decisions regarding how and where to allocate your SEO investments efficiently. CLV enables you to make optimized decisions related to content creation, keyword identification, and conversion funnel optimization.
5. Organic Traffic
Organic Traffic is the total number of individuals checking into your website through search engines like Google. Businesses can identify their organic traffic report under the “Traffic Acquisition” option in the Google Analytics dashboard. In the Traffic Acquisition report, you can check the total number of organic searches for your website. Regularly checking your website’s organic traffic report helps you to identify whether your traffic is improving.
6. Page Speed
Page Speed is another KPI to check for. A website’s loading speed can slow down if it includes large-size images or a server lag. If your website’s page is not loading quickly, then chances are there that visitors might get frustrate and leave your website and search for other similar websites. It is essential to check your website’s page loading speed to improve your bounce rate. Bounce rate measures the number of visitors leaving your website after viewing your website page.
7. Return On Investment
Return on Investment(ROI) is the money you earn or receive on a particular investment. But sometimes, it isn’t easy to measure ROI for SEO strategies. It would take some time for your website to drive viewers attention and create conversions. Each SEO strategy focuses on achieving a positive ROI. To accurately measure your website’s ROI, it is best to track results on a particular website page or by targeting a specific keyword. It will help you to identify the time spent on designing a website‘s content, calculate site maintenance charges and track all other SEO-related activities on the website.
8. Click-Through Rate
Organic click-through rate is an essential SEO KPI to track your website’s effectiveness. CTR represents the ratio of organic clicks to impressions. It shows the number of people clicking your website when they search for a particular keyword. It is crucial to include proper set of keywords and meta description for your website, so that when visitors search for a specific keyword, your website is displayed first in the search result. You can identify your organic clicks and CTR in Google Search Console.
9. User Engagement
Measuring user engagement will help you to identify how much a visitor engages with your website content. You can measure your website’s user engagement by utilizing tools such as Google Analytics, measuring the bounce rate, engagement rate, and the average time spent on the page. You can use these metrics to review whether visitor is engaging with your website’s content and improve the content to make it more exciting and informative.
10. Backlinks
Backlinks are reference links on your web page that direct you to other web pages. Backlinks are crucial to improve your website’s ranking in search engines. There are different forms of backlinks, including external and internal backlinks. An external backlink creates a link from other websites. An internal link connects one page to other pages within your website. You can track essential links for your website page in the Google Search Console dashboard. The quality of your backlinks reflects your SEO and marketing efforts.
