Is your website engaging enough to draw prospective audience’s attention? Does your website have a reasonable conversion rate? Are the website’s headlines, ads, and landing pages effectively driving conversions? There’s one way to check this.
A/B testing tools enables testing different types of web pages, to find out all the elements on the page that attract or confuse visitors. The tools help you to make necessary changes as per test results and attract more audience to the website. There are many testing tools available but it is crucial to choose the right one.
A/B testing tool helps you better understand your target audience’s needs by regularly conducting experiments, statistical analysis, and comprehending test variations of elements like images and headlines. It offers you a clear idea about the factors that contributes to user engagement and conversions. Many A/B testing tools help tracking data and ensure access to the data needed to make essential business decisions.
The tools can generate detailed reports and automatically turn’s off ads not performing up to the mark. An effective A/B testing tool helps improve conversion rates, reduces bounce rates, and enhance sales. Without conducting an A/B test, you cannot predict how your audience will interact with website. An A/B testing can be conducted using either quantitative or qualitative tools.
Using quantitative tools, you can predict the number of visitors to websites and the number of times users clicked “call-to-action” button. Qualitative tools helps determine reasons as to why visitors took specific actions and what user behavior’s are responsible for driving purchases or other desired actions on websites. Let us help you find the right A/B testing tools. In this article, we will look at the top 10 latest A/B testing tools that are helpful to conduct A/B tests.
1. Google Optimize
Google Optimize is a free A/B testing tool by Google. The platform uses Google analytics to determine how specific changes to websites have impacted the performance. You can easily create and launch your A/B test with Google Optimize. It has a visual editor that enables easy creation of tests. Optimize offers detailed reporting tools comprising customizable reports and an experiment summary. With its SEO features, you can maximize your site’s rankings.
2. VWO
VWO is a pioneer A/B testing tool that offers a variety of features to analyze customer data, obtain customer behavioral insights, conduct tests on servers, and streamline customer experiences on the website. VWO boasts a code editor and multi-arm bandit testing features and has evolved over the years into an enterprise-grade platform. The platform utilizes a single-line asynchronous smart code to eliminate flickering during client-side testing. Using Bayesian SmartStats, VWO gives you accurate test results without the need for even large sample sizes.
3. A/B Smartly
A/B Smartly is an experimental platform designed especially for highly sophisticated products and data teams. Renowned advisors Peep Laja and Georgi Georgiev are a part of Smartly and they extend support in conducting test analysis. The platform provides training from experts and round-the -clock access to team via Slack or video calling. With its exceptional data exploration features and segmentation and filtering options, it’s the best tool for debugging. A/B Smartly utilizes advanced technology to test apps and websites.
4. Crazy Egg
Crazy Egg is best suited for conducting A/B testing in Shopify e-commerce stores. Crazy Egg utilizes innovative technology to determine visitor’s behavior on sites. The platform boasts optimization features, such as tracking errors, A/B testing, and more. Its “five visual snapshot” feature offers heatmaps, scrollmaps, and confetti reports that determines number of clicks received on your website. The platform analyzes shopping cart abdonment patterns to identify the reasons why potential customers leave the site without making a purchase.
5. Hotjar
Hotjar is a qualitative A/B testing tool that offers more profound insights into users actions on website. Hotjar offers a view of visitor’s interaction with various content and understand user choices through Heatmaps, to make necessary changes that positively influence their decisions. You can also use Session recordings to track how people interact with different elements of your product.
6. Omniconvert
Omniconvert is an A/B testing platform that optimizes websites using A/B testing, surveys, personalization, and customer segmentation features. You can create detailed reports, such as test variations results, conversion rates, and statistical analysis on A/B tests. You can integrate Omniconvert with Hotjar to better understand user behavior. The platform also has survey tools helpful in measuring customer satisfaction and identifying areas of improvement.
7. AB Tasty
AB Tasty is an AI-based A/B testing tool, offering best-in-class UX to drive more conversions in your websites. AB Tasty is the best platform for businesses looking to improve A/B testing and run multiple tests. The platform conducts A/B and multivariate testing on mobile apps and desktop platforms. Its “drag-and-drop” text editor enables testing codes and other features on your website. It features a Bayesian statistics engine that provides media value and probability and lets you understand the importance of conducting A/B tests.
8. Adobe Target
Adobe Target is a feature-rich testing tool that enables businesses to test user experiences such as images, apps, layouts, background colors, and more. The platform effortlessly integrates with Adobe products in Adobe Experience Cloud. The visual composer feature offers an easy method to create and run tests. Its robust A/B testing features test almost all elements of user experience. Adobe Target possesses the capability to run test both on client-side and server-side interfaces.
9. Apptimize
Airship’s Apptimize is the best A/B testing tool for mobile A/B testing. It offers innovative features for mobile application optimization. The feature management software supports conducting tests on Android and iOS devices. Apptimize enables launching A/B tests promptly and experimenting with different elements, such as navigation, copy, and images. The platform’s flagging feature offers easy implementation of targeted mobile features, and its free version provides unlimited feature flag usage.
10. Dynamic Yield
Dynamic Yield is an enterprise-based optimization tool that unifies client-side and server-side testing to offer personalized experiences to the target audience by utilizing a Predictive Targeting engine. It lets you to provide customized offers to every visitor and develop effective recommendation strategies to guide the audience. Dynamic Yield utilizes a self-trained deep learning system called AdaptML to identify the best products for your audience.
