Marketing Automation is already very popular these days. Many businesses are utilizing some form of marketing automation nowadays. It is the process of automating marketing tasks or activities to save time and efforts. This can be done with the help of marketing automation software, as they offer numerous features to automate the marketing tasks. But this automation with software is not a simple thing to implement. First, you need to choose the best software among the numerous software programs available on the market and also need to make sure that the interface of the software will work properly with you as per your company’s requirements. Here, we are enlisting the top 10 marketing automation software. Hope this list will help you.
1. Marketo
Marketo is one of the best-known marketing automation software programs with a complete suite of features that helps marketers manage email campaigns and also offers best tools for sales teams. Marketo is also an excellent resource for new users as it has a huge active knowledge base. With Marketo, you can achieve every marketing goal as it automates your whole marketing process effectively.
2. Pardot
Pardot by Salesforce is another powerful marketing automation software that empowers the marketing & sales team to collaborate, close more great deals, engage buyers, and build lasting relationships. It offers many helpful features, such as email marketing, lead management & generation, sales alignment, and insightful ROI reporting to close more businesses.
3. Autopilot
Autopilot is the great, most straightforward, and popular marketing automation software for every business. It comes with numerous intuitive features, including real-time collaboration with teams, lead segmentation, marketing automation, email marketing, etc. With Autopilot’s advanced automation, you can automate the whole customer journey, and engage much better with your customers & prospects.
4. Omnisend
It is an omnichannel marketing automation software built for e-commerce. Omnisend provides robust automation workflows and with this, you can add various channels within the same automation workflow: email, push notifications, SMS, Facebook messenger, etc. It also integrates with several e-commerce platforms, such as Shopify, Bigcommerce, WooCommerce, etc.
5. SharpSpring
SharpSpring is one of the robust marketing automation software programs for businesses of all sizes. It is mainly focused on sales & marketing automation that helps companies enhance their conversion rate and deliver a great customer experience. SharpSpring provides an omnichannel approach to automation with excellent features, including behavior-based email marketing, visitor tracking, workflow builder, CRM integration, and many more.
6. Oracle Eloqua
Oracle Eloqua is a versatile marketing automation tool that empowers you to efficiently manage cross-channel B2B marketing campaigns. Like other marketing automation software programs, it also offers several fantastic features, including customer segmentation, lead management, sales & marketing alignment, marketing measurement, and more. This software is best suited for enterprises that do not have budget restrictions.
7. ActivveCampaign
ActivveCampaign is an effective and tremendous marketing automation software that provides simplified and flexible marketing automation functionality. It tracks the site visits and several events of the customer and, on the basis of that particular data, it provides real-time analysis. All in all, it will be great for you if you choose ActivveCampaign.
8. com
It is an advanced & great marketing automation platform or tool for enterprises, agencies, and businesses of any size. Like other marketing automation tools, it also helps you enhance your conversion rate by engaging with prospects & clients and streamlining the whole process. Not only this, but User.com is also the best and most effective tool for business growth.
9. Drip
Drip offers advanced marketing automation for e-commerce companies. It provides you with a unified channel for managing your entire data, executing automated email marketing, and personalizing according to your company’s requirements. The features of Drip make it a powerful marketing automation software, including automation workflows, multi-channel marketing, email builders, one-off emails, and email campaigns.
10. Mailchimp
Mailchimp is another one of the best marketing automation tools for growing businesses that helps you automate repetitive tasks so that you can focus on closing more deals. It has many features, like automated marketing emails, personalized engagement, targeted ad campaigns, building landing pages, and reporting & analytics. So, if you want to build a lasting customer relationship, Mailchimp would be a nice option for you.
