Instagram is a social media site that is constantly changing to meet the needs of its users. The Instagram app has been working hard to support brands and individual users with new features and functionalities. It can be challenging to stay updated with everything new on Instagram because its platform is updated frequently. Every week, a vast variety of new features are released. We’ve put together an updated list of recent updates from 2022 that may interest or affect businesses like yours to help you stay on top of these changes while adjusting your business accordingly for the best results in this constantly changing environment.
Instagram’s new features and updates for 2022
These Instagram changes will be crucial for your company or personal page if you work in social media marketing or content creation. We’ve compiled the top new Instagram updates and features of 2022 so you don’t have to stress about becoming drugged up in a sea of information due to the abundance of new features and updates.
10. Instagram Creator Mode
Since introducing the Creator mode for accounts with more than 10,000 followers, Instagram has been working to make this section of the app better so that influencers can get the most out of it. The Creator mode made a significant difference, allowing creators to view more account statistics and simplifying messaging. A brand-new section of Instagram marketing advice has been added to the Creator mode, which creators can use to their advantage when developing fresh content.
9. Instagram Map Search
Map Search is yet another of Instagram’s recent updates. Users can use this feature to locate various businesses inside the Instagram app, similar to Google maps. You can search for other users, hashtags, and other things on Instagram using the regular browser, which also has a map search feature.
8. Instagram Playback
Instagram announced the “Playback feature” in 2021, which enables users to repost their best Stories on New Year’s Eve. Users found it an excellent way to commemorate their favorite moments from the previous year.
7. Profile Embed
It’s not unusual to embed Instagram images or videos on websites, but until recently, it wasn’t possible to embed an entire profile in a way that looked completely natural. Well, it’s now possible. The update made it simpler to display Creator’s profiles across the Internet.
6. Reels Visual Replies
Instagram released yet another Reel update at the end of 2021, dubbed “Reels Visual Replies.” With this feature, you can use videos to respond to comments that followers comment on your Reels posts. By creating content that is motivated by the activity in the comments section. This feature is yet another fantastic way for creators to interact with their followers.
5. Instagram Posts Collabs
Now that you can create joint posts, that is another helpful feature. Both your feed and the profile of your friends will show the post. You must first write your regular post (Reels also work), select Tag People, and Invite people to create a joint post.
4. 2022 Instagram Reels Updates
Since being introduced by Instagram in 2020, reels have been rapidly gaining popularity. As we saw when the platform decided to double in size in July 2021, the Reel’s maximum duration, Instagram is seriously investing in this new format and is constantly looking to improve it. Regular updates to the new Instagram feature have added more editing options, such as the most recent additions of a timer or a double exposure feature. Reels are essentially full-screen, vertical posts that can run between 15 and 60 seconds. You can also combine multiple brief videos into one using this feature. Additionally, Reels can include a range of extras to boost the engagement of the content:
Music- You can include a song of your choice and change the original sound ratio between the music and the video.
You can record your commentary using voiceover.
You can doodle over your video using text.
Effects are similar to Stories Timer, allowing you to record videos without holding your phone.
3. 2022 Instagram Algorithm Explained
The operation principle of the Instagram algorithm has long been a complete mystery and attempts to understand it has primarily relied on conjecture and a trial-and-error methodology. However, this changed after Adam Mosseri, the CEO of Instagram, explained it in a video posted to his Twitter account. Currently, it appears that the following are the most crucial elements that influence what users see in their Instagram feeds:
Popularity indicators for posts – how many people liked it, where it was, and how long it lasted (if it was a video). User interaction with other content in the accounts
2. 60-Second Instagram Stories (Without Any Cuts)
Another helpful feature is gradually added to Instagram. Users can upload Instagram Stories up to 60 seconds long without the annoying 15-second breaks. Your Story clip will playback more smoothly thanks to this feature. You can include all user mentions, tags, locations, links, and other information in one longer Story rather than repeating the process every 15 seconds.
1. Instagram Video Posts Are Now Reels Only
Since you can’t even post a square video from a horizontally recorded clip. This may be quite upsetting to some users (or any other clip, as a matter of fact). However, if you want to post square videos, here’s a workaround:
Start the carousel post-creation process with a picture.
Pick a video to display on your carousel.
Deselect your photo to reveal the video clip only.
Wrap Up
As you can see, Instagram allows you to experience the newest and best in social media constantly. You can never get tired of new features, whether they are minor updates or substantial changes made to the app. You must remain alert as a brand and as a creator. If you want to draw in new followers and customers and keep your current ones interested with exciting content that highlights what sets you apart from the competition today.
