In a nutshell, Sendinblue is a cloud-based digital marketing platform designed for small businesses planning to broaden their reach through email automation and social media platforms such as Facebook. Since it started in 2007, the platform has assisted thousands of small and medium-sized businesses (SMBs) in improving their marketing campaigns and customer communications.
Sendinblue can create and send newsletters, email marketing campaigns, and automated trigger campaigns like welcome emails. Users also gain access to pre-made email templates, a chat feature for your website, a sales, and marketing CRM, and social networking tools that help you reach a larger audience on Facebook.
Here are the top ten reasons why Sendinblue is the best email marketing software.
1. SMS Marketing
Within 48 hours, an average email opens. By contrast, an average SMS message is done reading in less than 5 seconds. Sendinblue’s SMS marketing service is very useful, especially if you send time-sensitive information and promotions. You can create bulk SMS campaigns to send to your contact list using Sendinblue’s SMS marketing functionality. You can also personalize each message with contact attributes such as links to your website and more.
2. Advanced Automation
In general, advanced automation is more expensive. Nonetheless, Sendinblue demonstrates that even low cost can gain high-quality automation. Their marketing automation features, for example, are completely free for up to 2,000 contacts. By ‘automation features,’ we mean the ability to run campaigns on autopilot, manage customer lists automatically, and so much more.
3. Unlimited Storage
You can store a large number of contacts without being concerned about exceeding the limit. Unlike many of Sendinblue’s competitors, their free plan allows you to store an unlimited number of contacts and send 300 emails per day based on your company’s needs to keep communication flowing.
4. Competitive Pricing
Sendinblue provides exceptional value for money. Their features are far superior to those of other software. Users of Mailchimp, for example, appear to have a serious problem with list management. If contacts from different lists can’t be included in the same campaign, it is a nightmare for any SMB. Sendinblue’s list management, on the other hand, removes the complexity of segmenting customers. You can easily filter contacts using multiple conditions, all for a very low price.
5. CRM
Sendinblue’s free plan includes a CRM. It is a powerful feature that allows you to strengthen your relationships with your subscribers. For example, you can store contact information and track all customer interactions from a single, simple platform. You can also categorize customers in your CRM into specific lists based on common characteristics like, where they are in your conversion funnel, how they acquire, and much more. You can even create tasks and assign them to members of your team right here.
6. Best for eCommerce Entrepreneurs
It is regarded as the best for e-commerce entrepreneurs because it can be integrated with various e-commerce platforms, including Shopify, WooCommerce, and Magento, to send a variety of triggered-based emails, such as promotional, transactional, order confirmation, delivery information, and payment receipts. Those who cannot afford or prefer to test the waters before investing can take advantage of a free plan that provides 300 emails per day.
7. Lead Generation a Priority
One of the exciting features is the ability to add different fields to your lead capture forms and opt-in campaigns. You can also use the platform to create landing pages and run Facebook ads. Furthermore, the shared inbox is excellent for lead generation because you will respond to customers much faster and assign messages to specific team members.
8. Made for WordPress Users
They are specially made for WordPress users. Its WordPress integration has over 80,000 installations and is common between users. You can ensure safety and easily get to know and identify contacts when they visit your website with the marketing tracker, segment and score contacts based on their website activity, and much more.
9. Deliverability Rates
Sendinblue has a fantastic feature in which they will automatically blacklist email addresses with high bounce rates, increasing your deliverability rate even further. There’s also a double opt-in feature, in which a subscriber will receive a confirmation email in which they confirm their desire to join your mailing list. Time zones for delivery Premium, Premium+, and Enterprise packages allow you to optimize campaign delivery times for maximum opens and conversions.
10. Creating and Importing Email Lists
Importing email is one of the most difficult tasks, but Sendinblue makes it easier. You can import your email list in three ways:
1) Uploading a CSV or TXT file containing email addresses.
2) Manually adding contacts one by one.
3) Copying and pasting the list.
If you have a larger email list, the 3rd step is more useful.
