Are you interested to know about the Direct Mail Automation Software, its uses and advantages and how businesses can benefit from it? In this article, we will introduce you to the concept of Direct Mail Automation Software and some of the leading Direct Mail Automation Softwares available in the market. Let us begin by understanding the concept of Direct Mail Automation Software.
Direct Mail Automation Software is generally preferred by marketers to automate the creation and mailing of letters, postcards, and other forms of physical mail. Company’s utilize the software to streamline the process of mailing through a centralized platform. Marketers can also customize their messages, segment target audiences, and track real-time client responses with the help of software. The primary purpose of adopting Direct Mail Automation Software is to eradicate the manual mailing process and minimize the risk of errors.
As the software technology continues to evolve, a range of new additional features are now included in the platform, such as corporate gifting, branded merchandise, and more. The concept of “corporate gifting” has led to the introduction of a “one-to-one” marketing approach against the traditional approach of “one-to-many”. The platform offers comprehensive reporting tools to track direct mail campaigns.
Direct Mail Automation Software streamlines the mail creation and sending process by gathering data from different sources and offering ready-to-use templates to design personalized messages. After drafting the message, the software prints, stamps, and sends the mail to the recipient on behalf of the sender. By automating the entire process of creating and sending the mail, the Direct Mail Automation Software supports businesses to save their valuable time and money and focus on more productive tasks. We have shortlisted the Top 10 Direct Mail Automation Software that you can select for your businesses.
1. Reachdesk
Reachdesk offers the platform for direct mailing and gifting and help businesses to establish a deeper bond with their clients and employees. Reachdesk empowers B2B businesses to execute high-scale marketing campaigns using data-driven direct mail and gifting. It helps you identify precious moments throughout your customer’s journey and send them personalized gifts as a token of appreciation. You can also calculate returns on investment for various sales activities using the software.
2. PostGrid
PostGrid is a user-friendly platform that automates the process of designing, printing, processing, and mailing letters and postcards. The software boasts a fully-documented REST API that eases the process of creating and mailing personalized letters, checks, and postcards. The Direct Mail Automation Software verifies and ensures that the postal address conforms to the local post standards and check for any missing details. The addresses are verified with CASS and SERP certification to ensure accuracy and completion in delivery.
3. Mailmodo
Mailmodo helps creating and sending interactive emails for valued business customers. It helps you to drive conversions and get ROI on direct mail. The platform incorporates interactive elements such as games, surveys, and quizzes to drive customer engagement. It offers you reliable platform to create and automate both AMP and HTML email campaigns. Mailmodo incorporates REST API, enabling developers to set up transactional email campaigns without coding the mail.
4. Sendoso
Sendoso is a fully-featured leading sending platform that helps businesses by suggesting innovative ways to interact with the customers throughout their buying journey and stay ahead in the market. It enables you to design tailor-made campaigns to connect with clients and enhance ROI on sales. Sendoso offers full -stack reports to track the impact of mailing campaigns and validate the success of campaigns using real-time data. The software incorporates AI-powered innovative sending capabilities, offering more personalized ways to connect with the clients.
5. Click2Mail
Click2Mail is a web-to-print software designed categorically for small and medium-scale enterprises. The platform provides end-to-end solutions such as intelligent mail support, order management, and custom templates to streamline the mailing process. Click2Mail offers the feature of “MailJack+” to send invoices, statements, and other software-generated communications. Using MailJack+, you can easily convert the PDF file into postal mail without sticking a stamp on an envelope.
6. Broadridge Revenue And Expense Management
Broadridge Revenue and Expense Management software helps businesses to reduce their overall expenses and enhance their efficiency. Revport, a comprehensive solution by Broadridge helps automate the billing and invoice process, enabling businesses to identify future growth opportunities. Using Revport, users can view their revenue and expense flow statement to gain a better understanding of their financial performance. The software helps boost operations, control, and scalability by offering a robust portfolio and sophisticated data management services.
7. Stadium Shops
Stadium helps you create personalized gifts, rewards, and branded shops in less time. It offers you a centralized platform to connect and celebrate with employees from any part of the world. It helps eliminate guesswork by allowing the recipients from all over the world to select what they want and specify the delivery location, thereby maximizing the impact of each exchange. Stadium offers built-in templates for various events. Users can also add their unique branding to the shops.
8. Alyce
Alyce is a versatile gifting platform through which one can easily send physical and virtual gifts to their near and dear ones. It enables you to personalize the gift hampers as per your choice to build solid connections and enhance customer faith and loyalty. It also contributes to enhance the revenue-generating potentiality of your company. With its impact dashboards, the sales team can easily track the performance of gifting campaigns and calculate returns on investment.
9. Xoxoday
Xoxoday is trusted by millions of businesses and is used for sending rewards, gifts, incentives, and payouts to employees. The platform supports multiple currencies and regions to automate rewards, incentives, and payouts at a global level. Xoxoday seamlessly integrates with CRMs, Survey, and email tools to enhance customer experiences on the platform. It also offers API solutions to incorporate their services into your products easily. Xoxoday team operates round the clock to address all your concerns. The software provides loyalty programs to continuously engage with prospective customers throughout the year and nurture long-lasting relationships to convert them into brand advocates.
10. Printfection
Printfection is a feature-enriched swag management platform through which swags are quickly shipped and stored. Marketers can utilize Printfection software to develop stunning swags and distribute them worldwide. Users can easily order and manage all the swags in one central location. Printfection enables access to reports specifying the number of swag spent, quantity of items ordered, and optimal time to reorder the items. You can brand thousands of products, including high-quality apparel, retail items, and drinkware.
