Facebook, aka FB is the undisputed leader in the social media ecosystem. It is now being challenged by social media platforms with a lot of visual content, like Instagram, which is also owned by Facebook. Snapchat has developed into a hub for media content. Facebook is still the preferred social network for teenagers, but Snapchat and Instagram have been shown to express any self-image. Instagram Stories are incredibly entertaining, possibly due to how similar they are to Snapchat’s My Story feature. While Facebook may currently rule the social networking world, other platforms like Snapchat and Instagram quickly catch up. Before Facebook bought Instagram in 2012 and eliminated the competition, Facebook and Instagram were the front-runners in the social media race. Let’s examine the two most well-liked image-sharing programs to see how they differ. Both Snapchat and Instagram are well-liked by various users and can be helpful for your marketing plan. However, you shouldn’t always use a platform just because you can advertise there. Especially if you have a tiny marketing department or a small staff, before allocating your marketing budget, you should consider some of the critical distinctions between Instagram and Snapchat.
1. Basics Of Snapchat And Instagram
Instagram is a platform for sharing photos and videos focusing on visual content. To turn your amateur photography into works of art, all you need to do is add filters. With a similar goal—to capture and share images and videos—Snapchat is also a photo/video sharing platform, though it does so in a very different manner. While Instagram’s primary feature snaps, Snapchat is more of an image-based messaging app that prioritizes messaging over chat.
2. Founder And Founding Year
Kevin Systrom and Mike Krieger collaborated to create Instagram, which they released in 32 languages in 2010. In 2011, Evan Spiegel, Bobby Murphy, and Reggie Brown created Snapchat, then made it available worldwide in 37 different languages.
3. Analytics And Advertisements
Instagram provides free analytical tools and insights for business accounts. It is more affordable and a powerful platform for advertising. Only a few paid analytical tools are available on Snapchat. Although it is an expensive platform to run advertisements on, it has a robust ad manager that targets the audience effectively.
4. Disappearing Photos
Users of Snapchat and Instagram can upload and share pictures and videos privately with a small group of people or publicly with everyone. Both accomplish the same thing, but Snapchat adds a fun twist with its disappearing photos. The pictures and messages are only visible for a brief period before they vanish. The idea behind Snapchat’s disappearing images and videos is based on living in the moment.
5. Stories Feed
The stories are displayed in a horizontal bar at the top of the main Feed and automatically scroll from one person to the next. It shows the Instagram profiles of the users you follow as cyclical bubbles, and you can swipe left or right to switch between different feeds or tap the screen to move to the following image or video. Swipe right from the camera screen to access Snapchat’s stories tab. It resembles Instagram almost precisely, except that videos end as soon as they begin on Instagram.
6. Privacy Of Snapchat And Instagram
Whether you follow a particular user or not, if your profile is public, your Instagram Stories are also shared. On Instagram, you can even view the stories of users who are not following you. However, you would be able to hide your stories from particular users or make them visible to only the users you follow using the new Story Settings. Snapchat lets you control who can and cannot see your stories.
7. Type Of Content
Images, videos, stories, live feeds, conversations, and other filtered or unfiltered content types are posted on Instagram. Disappearing messages are Instagram’s most recent feature. A user of Snapchat can send and receive content in the form of stories, and snaps, which can be either short videos or images edited with text, drawings, filters, and other effects.
8. The American Social Media Sites Instagram And Snapchat Exist
While Snapchat is mainly a story and snaps sharing platform, Instagram is primarily an image and video sharing one. While Snapchat is available to have 37 languages, Instagram is available in 32. Snapchat’s features include stories and snap sharing, filters, short video sharing, etc. In contrast, Instagram’s features include photo and video sharing, stories, live feeds, filters, location tagging, person tagging, disappearing messages, etc.
9. Snapchat Only Offers A Few Paid Insights
While Snapchat only offers a few paid insights, Instagram provides free and paid insights for business accounts. Instagram and Snapchat are valuable platforms for advertising, but Instagram advertising is generally less expensive. Instagram is riskier than Snapchat in terms of security and privacy because a post stays up forever or for as long as you like, whereas it only does so for 24 hours on Snapchat.
10. Worldwide Users
With roughly 400 million active daily users and 700 million active weekly users, Instagram has a more extensive user base. One of Instagram’s most popular features, the story has 250 million daily users. With about 173 million users daily, Snapchat has a relatively minor user base.
