Facebook is a social networking site that allows for online communication and content exchange with close friends and family. Facebook was founded in 2004 by Mark Zuckerberg while he was a student at Harvard University and was first intended for college students. By 2006, anyone over 13 with a functioning email address may register for Facebook. With more than 1 billion users now, Facebook is the largest social network in the world. After all, there are other means of internet communication, like email, instant messaging, and others. Facebook stands out from other social media platforms because of its ability to connect and share with the people you care about all at once. Similar to having your email address, having a Facebook account is now widely accepted as a necessary component of being online. Additionally, due to Facebook’s widespread usage, other websites have attempted to incorporate it. This implies that you can log in to numerous Web services with a single Facebook account.
1. Meta Publishes Their Must-Read Guide For Signal Resiliency
To assist businesses in modifying their advertising tactics in response to Apple’s App Tracking Transparency (ATT) upgrade, Meta has published a guide. With the update, iOS users can choose not to have their data tracked by third-party applications. The ATT upgrade, which went into effect on April 26th, 2021, directly affected Meta’s capacity to use user data to sell targeted advertisements on Facebook, Instagram, and WhatsApp. Meta created the 2022 Signal Resiliency Guide in response. Meta’s term for “how to target your advertising with fewer data obtained from 3rd party apps” is “signal resiliency.” The manual will assist social media marketers in modifying their tactics for this novel environment of online data privacy. Meta’s information to identify which users are interacting with which marketers when, when, and how has become considerably more constrained.
2. Reels Scheduling Is Now Available Through Creator Studio
We had been aware for some time that Meta was betting everything on Reels. It’s not surprising that this August brought us additional Reels features. First, with Creator Studio, users can now schedule Instagram and Facebook Reels. Before this modification, Creator Studio was the only way to schedule posts and videos. The “Add Yours” sticker was next added by Meta for both Instagram and Facebook Reels. Before, Stories was the only place to find this sticker. The sticker is used by viewers to add a video reaction to a subject or challenge.
3. Facebook Live Shopping Is Shutting Down In October
On October 1st of this year, Live Shopping will be discontinued, according to a statement from Meta. (Of course, live streaming itself will still be available.) Users can live-stream shopping occasions like sales or product releases with live shopping. As the stream is being watched live, purchases can be made. According to the platform, customer viewing habits are changing. They’re now concentrating more on Facebook and Instagram Reels as a result: Since the feature wasn’t very well-liked, you might not notice the change. However, be sure to conduct any Live Shopping campaigns you have in September.
4. Meta Looking To Double-Down On AI-Recommended Content
In addition to emphasizing video content more this year, Meta platforms like Facebook and Instagram have started providing their users with more suggested content (similar to how TikTok enables discovery through the For You page). Mark Zuckerberg, the CEO of Meta, claims that the company will continue to put more emphasis on its algorithmically chosen content. Currently, our AI recommends content from people, groups, or accounts that you don’t follow for roughly 15% of items in a person’s Facebook feed and slightly more than that percentage for their Instagram feed. We anticipate that these figures will have more than doubled by the end of next year, Zuckerberg remarked during today’s earnings call.
5. Facebook Launches A New Feed Option On The Platform
Facebook has introduced a new chronological feed after years of making content from friends and family less prominent on the front page. The Feeds tab, appropriately titled “Feeds,” can be found on the bottom menu to the right of the “Watch” symbol. Social media expert Matt Navarra recently claimed that “Facebook’s TikTok-ification is complete.” According to him, Facebook’s homepage will feature a vertical feed that mostly shares Reels and Stories. There will be a limit on posts from friends and family outside of the Feeds tab. Users will instead see more suggested posts as determined by Facebook’s algorithm.
6. Facebook Tests New Multiple Profiles Feature
Facebook is testing a new feature that will allow users to do just that if they have ever wished to keep a private aspect of themselves from co-workers. Facebook has acknowledged that it is currently testing a new tool that allows users to manage up to five separate profiles from a single account. Users would have the option to change profiles with a single login. Facebook claims in a statement to users that the function will let people “show off a different side.” That can entail creating separate profiles for various friendship, work, and family groups so you can choose what you share with them. The action is likely an attempt to get more users to create and share content on the site, particularly younger people who are more inclined to utilize TikTok and Instagram.
7. Meta Notifies Instagram Users About Bulletin
Bulletin publications have existed for a while. To serve as a platform for subscription-based newsletters comparable to Sub stack, Meta established Bulletin in June of last year. The website was created for freelance writers who wanted to establish their audiences and monetize their writing without depending on publications. Although Instagram users may not have previously been encouraged to subscribe, authors with Bullet publications have normally been doing so for the past year. As part of Meta’s beta program, thus far just a few people have had access to use the platform. According to Meta’s website, they plan to soon add more foreign creators. Creators can charge for subscriptions or share their work for free. Every payment must be made through Facebook pay.
8. Meta Looks To Attract More Creators With Enhanced Monetization Features
One of the most significant declarations was that Meta will continue to support creators financially and would postpone any revenue sharing until 2024. The news is related to subscriptions, badges, bulletins, and paid online events. In the past, Meta claimed they wouldn’t start taking a share from Facebook and Instagram producers until 2023. Back then, when Zuckerberg gave that update, he compared Meta to Apple and said that it wouldn’t be collecting 30% as it does.
9. Meta Launches New Fund For Metaverse Creators
The company’s metaverse platform, Horizon Worlds, will now have a new program to encourage creative involvement, Meta stated on April 11th. New features for monetization include: Instruments for producing and promoting virtual effects (e.g., fashion accessories) A Horizon Worlds Creator Bonus that will enable producers to be compensated every month for their accomplishment of predetermined objectives (e.g., creating worlds that attract and retain large audiences).
10. Meta To Consolidate Automated Ad Products Under Meta Advantage
To make it easier for advertisers to access these products, Meta has announced that it will combine all of its automated ad products, including Automated App Ads and Detailed Targeting Expansion, under Meta Advantage. The following two types of products will be part of the Meta Advantage suite: Advantage: Products, including Detailed Targeting choices, seek to improve manual campaign settings. Advantage+: Products that automate placements, creativity, or another key component of a human campaign setup.
