How did Micromax mobile company start as a phone company

Asked By mucknermoule lee 20 points N/A Posted on - 02/13/2013

How did Micromax mobile company start as a phone company and how big is it now? Are most of its consumers confident with its quality assurance and money worth when buying their products?

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Answered By Well Erskine 0 points N/A #167639

How did Micromax mobile company start as a phone company

Micromax first started in 1991 but it only became well-known in the recent years by showing the extraordinary role in the Indian technology market.

The company entered the Indian mobile phone handset market in March 2008. Within six months, it had achieved market share of 0.59%.

It has continued rise in market share since that time and now it is the largest Indian domestic mobile handset company.

Massive TV ads on satellite cricket channels has helped the company in gaining targeted customers. So, gradually it has become the reliable part of India.

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• Posted on - 02/21/2013
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