On page or off page optimization for SEO?
On-page optimization in SEO refers to the factors that shows affect on your website listing in search results of search engines. The factors that affect on-page SEO are keyword selection, meta description tag, ALT tags, URL structure, content, keyword density, usability and accessibility and many more. Duplicate content and duplicate tags must not be present in on-page optimization. Off-page optimization refers to the same methodology of on-page optimization but the factors which affect this optimization are not controlled by coding. Examples of Off-page optimization includes page rank and link popularity. Both On-page optimization and Off-page optimization techniques are important in making website success.