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Hello experts, I am very much interested in SEO. Can you please tell me what is off page optimization in SEO?
What is off page optimization in SEO?
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Dear Christine Conklin the SEO depends upon on page optimization and off page optimization. The on page optimization is done within your site and you have full control over it. It includes like keywords, title, headings and etc. The off page is the one that has the real effect on a website ranking. This SEO is done by marketing your website on other sites. The way you can publicize your website include
1). Community Creation in Social Networking Sites
2). Blogging
3). Forum Postings
5). Directory Submission
6). Back Linking
All the ways include linking or submitting your website on other sites. This increases your ranking on the search engine. The websites linking to you with higher popularity or so called PageRank would enable your site rating higher i.e. higher page rank. Thus this is off page optimization which is done through other sites.
What is off page optimization in SEO?
The SEO or Search Engine Optimization is usually divided into 2 main areas: the on-page optimization, and the off-page optimization. The on-page optimization covers what can be done on the website’s own pages itself. The off-page optimization covers the activities that are happening away from the website like backlinking or link-building.
The off-page optimization refers to the factors that have effects on your web page listing in normal search results or website. These things are off-site. Meaning these things are beyond your control or by the codes in your page. The examples of off-page optimization are page rank and link popularity.
It is something done off-site or away from your website and is usually not visible on the website.
